Abstract:

The purpose of this research is to determine the holiday decisions of the Z generation and to study the factors affecting the holiday preferences of the Z generation. In the framework of the research, a survey form was created in order to determine the factors affecting the holiday preferences of the Z Generation. The survey was prepared using the "Google Documents" application and was implemented on the basis of volunteering through the internet. The survey included a total of 44 questions, including 6 questions for determining demographic characteristics, 6 questions for vacation decisions and 32 questions for vacation preferences. In the research process, data from 320 participants were collected, 305 survey included in the research. The data was analyzed through the IBM SPSS 22 package program, and the scale was applied for reliability analysis, demographic characteristics, and frequency analysis for determining the burden of variables, and factor analysis for determining the factors affecting vacation preferences. The study examined the factors that influenced vacation preferences, and found that special activities for children/adolescents for the Z generation (4.12) were the most influential variable. Furthermore, the technological possibilities of the place to stay (4,10) and the cleaning of the rooms in the place to go (4,09) have been found to be among the top factors affecting vacation decisions.

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