Özet:

Summary: Purpose: This new design and communication tool, called by various names, such as Moving Typography, Kinetic Typography or Animated Typography, created by the movement of the text, is to investigate the position of people on the ways of life and perception, based on their applications in film films. Method: The work is carried out using the source scan model. The article, starting with the historic development of graphic design as content, referred to the time when Johannes Gutenberg found the foundation of typography by finding the moving literary system mattress and the direct and indirect effects of the typography of modern art flows developing from the 20th century. The advanced information technology and the typography that finds new spaces outside of paper have been moved and shown size in today's designs and the designs that have begun to be used in the generics of indigenous films have been detailedly studied. The findings: The literary research carried out in the framework of the study and the study of the forms and compositions of the generics of indigenous film films after the 2000s, when the active typographic elements are used correctly, focuses the perception and attention of the audience and facilitates the transmission of the message. Conclusion: With the development of information technologies, typography has entered the computers as a font and has been included in digital design programs and has provided users and designers a wide range of possibilities of use. Initially, generics consisting only of name cards took a different task with the development of cinema and technology. Now, before the film begins, film generics have begun to be used more effectively in order to prepare the audience to film emotionally and biologically, to give information and clues about the film's content and fiction. All of these developments have made the generics the elements that speak with the audience. That’s why generic designs are also works that are worth as much as the film.

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