Abstract:

Purpose- Investment decisions differ in the face of the demographic characteristics of the investors, their economic conditions and their level of knowledge about the financial developments they are in. Gender identity plays a role in helping to answer questions about investment decisions. For this reason, the purpose of the study is to define how female and male investors differ in their individual investment preferences. Methodology- In order to investigate the gender differences in individual investment decisions, Turkey was taken as a basis in the study. The survey method was used in the study to access the investors’ information. Cross tables and hypotheses were generated based on the data obtained. The chi-square test was applied to test whether there is a difference between male and female investors' perceptions of investment behavior. The calculated chi-square value was compared with 10% significance level. Findings- As a result of the hypothesis findings, it was determined that gender caused a significant difference on investment decisions. Differences are observed between male and female investors in terms of financial decisions such as the risk dimension of the investment, the variety of investment instruments and the investment process. Conclusion- As a result of the analysis; Male investors prefer riskier investments than female investors. While male investors tend to invest primarily in stocks, female investors tend to invest in gold.

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