Özet:

In this study, the comparison of virtual and traditional products in terms of logistics has been examined. The aim of the study is to evaluate the logistics processes of both product types and to reveal their advantages. As a result of the literature review, it was determined that special modes were developed for the logistics processes of virtual products and a faster and lower cost transportation was provided compared to traditional products. However, the impact of other factors in the logistics process of virtual goods is still a matter of debate. As a method, source scanning and interpretation method was used. The study shows that the logistics of virtual goods is more cost-effective and advantageous as it requires less physical movement. However, it is emphasized that both types of products may encounter similar logistical problems and strategic approaches should be adopted to solve these problems. Comparing virtual and traditional products in terms of logistics provides an important source of information for businesses to optimize their logistics strategies and processes. There are differences to be considered in different subjects such as storage, stock, transportation, demand and recycling. This study suggests that businesses should consider these factors in order to gain competitive advantage and adapt to consumer expectations. It is thought that the comparison of virtual and traditional products in terms of logistics, quality and customer satisfaction will be a subject that attracts the attention of businesses and researchers. This study makes a new contribution to the existing literature and provides an important reference source for those interested in the subject.

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