Abstract:

With the growth of the banking sector, the competition conditions have also become more difficult. As a result of increased competition, the shift in the direction of development has gained rapidity. The banks who want to follow the change in the direction of the world are also required to constantly improve the quality of the service they offer to their customers. The improvement and diversification of the quality of the service offered to the customer during the change process will contribute to the development of the banking sector. The rapid growth of participating banking in the Turkish banking sector has offered different financial products to both corporate and individual customers. In Turkey, it is important that participating banks compete with deposit banks, if necessary, the awareness of participating banking practices is increased by providing resources to the real sector. With this increase, the competition between the banks has reached significant dimensions. Banks, which are the intermediaries of the financial sector, which have an irrevocable importance in the world economy, take the role of a bridge between consumers and. In the globalized world, the technological substrate that progresses every day has revealed different business strategies and consumption profiles in the banking sector. These different consumer profiles are also required by the financial sector to respond to the difference with products and services. The objective of this study is to analyze how different consumer behaviors are in terms of marketing activities among consumers who prefer participating banks and deposit banks. The study was analyzed in the SPSS Program by collecting data from quantitative research techniques through the survey. This study, which is trying to reveal the differences between the customers of Deposit and Participation Bank, is applied to the Academic and Administrative staff of the University of Prague.