Abstract:

Abstract The main purpose of this paper is to analyze the representation, made in a popular newspaper, of politics and political actors. It has been adopted the discursive perspective of journalism, based on the concept of “Political Representation Scenery” (LIMA, 2001), and it is presented the category of “representativity” to detail the discursive and production strategies adopted by Diário Gaúcho, a newspaper edited by RBS in the brazilian state of Rio Grande do Sul. The importance of a newspaper produced to popular classes is the fact that popular journalism focalize the wishes of a new public identified by media, which means that the popular classes are part of consumer market of symbolic goods. However, as says Albuquerque (1998), it marks the emerging of a new kind of cheaper journalism, which substitutes the political opinion by daily news.  

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