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Lojistik Pazarlama: Lojistik Hizmetleri Alanında Faaliyette Bulunan İşletmelerde Veri Zarflama Analizi ile Etkinlik Ölçümü
2020
Journal:  
The Journal of International Scientific Researches
Author:  
DOI:  
10.23834/isrjournal.630544
Abstract:

    Günümüz rekabet koşullarında işletmelerin mevcut pazar paylarını korumaları ve yeni pazarlardan pay alabilmeleri için sürekli olarak performanslarını değerlendirmeleri gerekmektedir. Müşteri odaklı modern pazarlama kapsamında işletmelerin pazarlama ve lojistik faaliyetlerini etkin bir şekilde kullanmaları oldukça önemlidir. Bu çalışmada, FORTUNE 500 listesinde yer alan ve Türkiye’de lojistik hizmetler alanında faaliyet gösteren işletmelerin 2016 ve 2017 yılı için Veri Zarflama Analizi (VZA) ile etkinliğinin ölçülmesi amaçlanmıştır. Ayrıca çalışmada üretim ve pazarlama bölümleri arasındaki önemli bir fonksiyon olan lojistik kavramı ve bu kavramın pazarlama ile olan ilişkisi açıklanmaya çalışılmıştır. Etkinlik analizinde 9 işletme değerlendirilmeye alınmıştır. Etkinlik analizi sonucunda 2016 yılında 3 işletme 2017 yılında ise 5 işletme etkin çıkmıştır.

Keywords:

Logistics Marketing: Measurement of performance with data coverage analysis in companies operating in the field of logistics services
2020
Journal:  
The Journal of International Scientific Researches
Author:  
DOI:  
10.23834/isrjournal.630544
Abstract:

In today’s competitive conditions, need to continuously measure their performance in order to protect their current market share and gain a share in new markets. It’s very important for to use marketing and logistics activities effectively within the scope of customer-oriented modern marketing. The aim of this study is to measure the efficiency with Data Envelopment Analysis (DEA) of in the FORTUNE 500 list, which are operating in the logistics services in Turkey, for 2016 and 2017. In addition, in this study, The concept of logistics which is an important function between production and marketing departments and its relationship with marketing has been tried to be explained. In the efficiency analysis, 9 enterprises have been measured. As a result of the efficiency analysis, 3 enterprises in 2016 and 5 enterprises in 2017 have been found to be efficient.

Keywords:

Logistic Marketing: Efficiency Measurement In Businesses Operating In Logistics Services With Data Envelopment Analysis
2020
Journal:  
The Journal of International Scientific Researches
Author:  
DOI:  
10.23834/isrjournal.630544
Abstract:

    In today's competitive conditions, businesses need to continuously measure their performance in order to protect their current market share and gain a share in new markets. It’s very important for businesses to use marketing and logistics activities effectively within the scope of customer-oriented modern marketing. The aim of this study is to measure the efficiency with Data Envelopment Analysis (DEA) of businesses in FORTUNE 500 list, which are operating in the logistics services in Turkey, for 2016 and 2017. In addition, in this study, The concept of logistics which is an important function between production and marketing departments and its relation with marketing has been tried to be explained. In the efficiency analysis, 9 enterprises have been measured. As a result of the efficiency analysis, 3 enterprises in 2016 and 5 enterprises in 2017 have been found to be efficient.

Keywords:

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The Journal of International Scientific Researches

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 341
Cite : 679
2023 Impact : 0.226
Details
The Journal of International Scientific Researches