Özet:

In this study, a quality research approach was applied to determine the elements that positively and negatively affect the museum experience of individuals. In this context, all online reviews made on the TripAdvisor platform between 11 December 2012 and 11 November 2019 regarding the Museum of Burdur have been reviewed and a total of 135 comments, including reviews on the museum experience, have been submitted to content analysis. The obtained quality data is solved using the MAXQDA software. According to the study, the Burdur Museum has a positive experience in a total of 10 subcategories, including "an ancient city call, the nature of works and sculptures, the relevant staff, the facility of transportation, the interior design, the indicators and signs, the environments, the suitability for persons with disabilities, the cleaning and maintenance, the understanding of contemporary musealism". The elements that negatively affect the museum experience of visitors are described in four subcategories: "the area is small, the lack of information materials, the problem of lighting, the absence of a sale store." Parallel to the results of the research, the museum managers and future research evaluations were made.

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