Abstract:

Defined with permeable, limited, variable and fluid qualities in post-modern societies, the culture phenomenon has been exposed to digitalization today. As a consequence of digital revolution, internet digitalizes individuals, relationships and social life and has become widely used in both public and private areas with the combination of mobile technologies. The influence of online social media networks, the phenomenon of present time, on individuals, society and culture constitutes the essence of this study. Approaches which embody social benefits of internet and mobile technologies that provide individuals with the opportunity of multiple, unlimited and global-level interaction isolated from time and space are excluded from the subject-matter of this study and a critical approach is presented instead. In order to show how digital media influences individuals, society and culture, the study started with the “digital culture” analyses and theoretical views are discussed. In the following section where online social media platforms are exemplified more specifically, Bourdieu’s concepts of “field” and “habitus” are examined. Structured as a new space where social, symbolic, cultural and economic types of capital are visible, social media networks are scrutinized with an acculturation process specific to the habitus. In the analysis of digital habitus which are deployed immanent to digital culture and dissociate for each social network, a multidisciplinary approach that combines communication sciences with social anthropology is adopted.

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