Abstract:

The Internet is revolutionizing the way are doing business, and its use is becoming increasingly critical for business success. Internet is a powerful tool that can use to a competitive advantage and a technology that facilitates the development of new business relationships, provides cross-border market opportunities for and is constantly developing. On the other hand, internet marketing is the use of the internet and related technologies to create, communicate and create value to customers. Internet marketing can be used not only as one of the marketing channels, but also as a separate marketing method. Internet marketing is also one of the most cost-effective ways to develop the brand image of the business and to communicate with customers on a long-term, interactive basis. This study focuses on creating a broad theoretical framework related to the concept of internet marketing. The study also aims to guide business managers in marketing decisions by describing online marketing strategies.

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