Abstract:

Mobile applications, which are used in many fields such as education, entertainment and health, have started to develop and be used rapidly also in the accommodation sector. As a result of rapid development of the mobile applications, the number of studies on the use of mobile applications in the accommodation sector is also increasing. However, the majority of the studies examine the tourists' perceptions of and expectations from mobile applications, and opinions of managers of accommodation facilities are mainly overlooked. Therefore, using the data compiled by the interview technique from 17 hotel managers, this study examines the opinions of hotel managers on the use of mobile applications, the services to be included in mobile applications, and the administrative advantages and disadvantages of mobile applications, and has a potential to contribute to the literature and mobile application designers. The results of the study have revealed that the managers think that mobile applications are beneficial for the accommodation sector, and will be mandatory in the near future, and their main expectation from mobile applications is to increase customer satisfaction. They also think that the application usage rate of tourists is low and mobile applications should be designed in an attractive and user-friendly to increase the usage rate.

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