Abstract:

Abstract This article intends to understand how the sports program Jogo Aberto, TV Bandeirantes, debates about affective behaviors involving athletes of soccer teams in Brazil. For that, the last case of affective demonstration debated by the program was chosen (a kiss between Emerson Sheik, former player of Corinthians, and Isaac Azar). It was based on the conception that soccer is a space marked by masculinity and virility that rejects behaviors considered outside of this pattern and, in this case, the sports media should assume the social responsibility to discuss the theme of sexuality in sport from the plurality of voices. Critical discourse analysis was used based on the analytical devices of Dijk (2015), which allowed identifying the discursive constructions of the program that contributed to the spread of prejudices and negative stereotypes about homosexuals.

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