Özet:

Capital market plays a vital role to develop the wealth of the investors and organization. Stock Broking agencies are providing various services in financial sector. They have investors and clients across the nation. In this modern and present scenario, the investors perception towards the stock broking companies needs to be viewed for the better expected role and services form these companies and as well issues related to the services. In this paper the study has been made to find out the investor’s perception towards the role of stock broking companies in India during pandemic especially on service quality. In particular, the study has been taken 4 selected stock broking companies in India. The services of stock broking companies to the investors plays a major role in evaluating risk and return of the investment decisions. It is very much essential to understand the investor’s perception variables are - information is reliable, provide accurate picture of fluctuations in stocks, Are unbiased in giving opinions, Help enlarge investor pool, information Timely and efficient manner, Timely revision and Updating, Investor awareness and education, Provides superior information at Low cost, Easy understanding the stock market, Encourages to invest in companies to get high returns, reasonable brokerage charges. This paper analyzed on demographic factors, Perception and Satisfaction level of the investors and the data collected through a questionnaire base sample survey and analyzed by using statistical tools. In these difficult timesStock broking is used as critical input provider in determining investment decision, Investor acquires the guidance and help in buying and selling the stocks and interns to ascertain risk and return levels. As an investor, there is a need and important to understand the roles, functions and services of stock broking companies.

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