Abstract:

Enterprises determines the macro economy of a country. Marketing policies changes that enterprises applied in an economic crises reflects their financial performances. In this context, in the first part of the study the economic crisis discussed in the terms of; macro perspective, businesses and consumers. In the second part, marketing policies to be applied to what happens in times of economic crisis were clarified and the research. For this purpose, interviews have done with the directors of experting and non-experting enterprises. Findings of the research; a crisis in the early days of the crisis caused by uncertainty has quickly averted and companies marketing policies have gained importance in order to increase sales. They received an increase in demand as applied to the output of marketing policies. As a result, companies prevented negatives in the stage of an economic crisis by using marketing policies.

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