Abstract:

Today, in parallel with the increasing tourist movement, the hospitality with huge capacity are becoming the fundamental elements of tourism in leading destinations. Accommodation business executives, while planning and offering a variety of leisure activities to supply the tourist being able to use their free time more effectively/efficiently and to have funny time during tourists' holiday experience, they also use these activities as a marketing instrument on their site. This research aims to evaluate a) the recreational activities of the five-star hotel in Antalya destination as a marketing instrument on their own websites and b) the role of hotel' for marketing the recreation potential of Antalya destinations. The five-star hotel (n/288) constitutes the sample of the research. The websites of the hotels chosen as sample of the search were evaluated and analyzed with the content analysis of qualitative research methods. As a result of the study, while the recreational activities reflecting by the hotels on their websites were evaluated as a marketing instrument, it was seen that the recreational activities were grouped in eight themes; water sports, sports activities, entertainment, gaming events, beauty-care-rehabilitation, animation, children’s activities and training activities. In addition, it was discovered that the promotion of the Antalya destinations and the recreational potential was ignored on the hotels websites.

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