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Revolutionary transformating in information technologies led to serious transitions in people’s communication styles. One of these transitions is social media usage. Widespread usage of social media also made political inquiries to be shared on social media. In this study which is discussing the political message sharing over social media, data gathered over a 618 peopled sample by online questionnaire and these data are analyzed. It is identified that this communication which is determined as Political Word of Mouth Marketing Over Social Media occurs in three styles as “active-aggressive”, “passive -sensitive” and “relative-neutral”. These communication styles’ impacts on political message sharing over social media and also their interactions with socio-demographics are analyzed. The results point out that political message sharing over social media is distinctly affected from “active-aggressive” communication style.
revolutionary transformationating in information technologies led to massus transitions in people’s communications styles one of these transitions is social media usage common usage of social media also made respondents to be shared on social media ın this study which is discussing the threat message sharing over social media data conflict over a 618 peopled sample by online diplomas and these data are identified that this communication is determined as conflict word of muth marketing over social media occurs in three styles as “activeaggressive” “sensitive” “passive” and positive effects of social media sharing with these images in social media are subjectively linked to social media
Field : Eğitim Bilimleri; Mühendislik; Sağlık Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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