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Düzenli olarak yayımlanan yerel gazetelerin en önemli gelir kaynaklarından birisi resmi ilanlardır. Basın İlan Kurumu’nun bünyesinde dağıtılan bu resmi ilanları alabilmenin ön koşulu gazetelerin basılı yani matbu olmasıdır. Türkiye’de her geçen gün, gerek evden gerekse mobil olarak internete bağlanma oranları artmaktadır. Türkiye İstatistik Kurumu verilerine göre, geniş bant İnternet erişim imkânına sahip hanelerin oranının 2017 yılı Nisan ayında %78,3 olduğu tespit edilmiştir. Bu orana bakıldığında günümüzde dijital haberleşmenin diğer mecralarla kıyaslanamayacak kadar geliştiği görülmektedir. Gazetecilik alanında da kendini gösteren bu dijitalleşme süreci yerel gazetelerin internet ortamına taşınmasına imkân tanımıştır. Baskı ve dağıtım faaliyetlerinin yüksek maliyetler gerektirmesi yerel gazeteciler için internet ortamını son derece cazip kılmaktadır. Ancak resmi ilanlardan elde edilecek olan gelirden mahrum kalmamak amacıyla birçok yerel gazete basılı olarak yayım yapmaktan vazgeçememektedir. Yaygın basının tanınmış gazetelerinin kâğıt baskısından vazgeçerek dijitale yöneldiği günümüzde dar gelirli yerel basının resmi ilanlar nedeniyle matbaalara mahkûm kalması irdelenmesi gereken bir sorundur. Bununla birlikte genel ve yerel seçimlere aylar kala hem basılı olarak hem de internet ortamında ortaya çıkan ve siyasi ilanlardan pay almak amacıyla yayıncılık yapan naylon gazeteler de yerel basının mücadele etmesi gereken bir başka sorun olmaktadırlar. Gerek Basın İlan Kurumu, gerekse meslek örgütleri tarafından bu naylon gazetelerin yol açtığı haksız rekabete karşı önlemler alınması gerekmektedir. Bu çalışma dijitalleşen haberleşme ortamında yerel basının karşılaştığı söz konusu iki sorunu açıklamayı amaçlamaktadır
One of the important sources of income of local newspapers regularly published is official announcements. The first condition to receive these official announcements distributed within the Press Advertising Board is that the newspapers are printed, i.e. matbu. In Turkey, the Internet connection rates are increasing every day, whether from home or by mobile. According to data from the Turkish Statistical Bureau, the percentage of households with broadband internet access was 78.3% in April 2017. With this ratio, it seems today that digital communication has evolved so far that it is uncomparable with other mechanisms. This process of digitalization, which also demonstrates itself in the field of journalism, has enabled local newspapers to move to the internet environment. The high cost of printing and distribution activities makes the internet environment extremely attractive for local journalists. However, many local newspapers are not able to stop publishing printed in order not to be deprived of the income that will be obtained from official announcements. Today, when the publication of the popular press leaves the paper printing of the well-known newspapers, it is a problem that the low-income local press must be dealt with because of the official announcements. Nevertheless, the newspapers that have been published for months before general and local elections, both in the print and on the internet, and for the purpose of taking part in political advertisements, are another problem that the local press must fight. The necessary press advertising agency, if necessary, must take measures against the unfair competition caused by these nylon newspapers by professional organizations. This study aims to explain the two issues that the local press faces in the digitalized communication environment.
One of the most important income sources of regularly published local newspapers is official announcements. The prerequisite for receiving these official announcements distributed in the body of the Press Advertisement Authority is that the newspapers are pressed, ie printed. The rates of connecting to the internet both from the home and by the mobile are increasing day by day in Turkey. According to data of Turkey Statistical Institute, the proportion of households with broadband Internet access in April 2017 was determined to be 78.3%. Looking at this ratio, it is seen that today digital communication has improved so much that it can not be compared with other counterparts. This digitalization process, which is also evident in the field of journalism, allows local newspapers to be moved to the internet environment. The high cost of printing and distribution activities makes the internet environment extremely attractive for local journalists. However, many local newspapers cannot give up publishing in print in order not to lose the income of the official announcements. Today, while well-known newspapers of mainstream press tend to give up paper printing and go to digital, it’s an issue to be scrutinized that the local press of the low income is confined to the official announcements. Nonetheless, the fake newspapers, which appear both in print and on the internet environment near to general and local elections and publishes to get a share of political advertisements, are another problem that the local press must struggle with. It is necessary to take precautions against the unfair competition which these fake newspapers have caused by the Press Advertisement Authority and professional organizations. This notice intends to explain these two problems that the local press has encountered in the digitalized communication environment. The said explanations will also include suggestions for solutions to the problems and the precautions to be taken.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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