Abstract:

Television, bringing distance near, is among the most important mass media of our time. Thanks to its both visual and auditory dimension, it contains a content that will appeal to audiences from all ages and walks of life. Through television; different cultures, ideologies, perspectives, lifestyles are presented; so, the social transformation happens. The television, which has also sociological and psychological influences, has a wide range of programs. With the development of Internet technology, television has turned into an interactive structure and continued to increase its popularity by this means and different program formats have emerged. In particular, the number of imported-format television programs in Turkey continues to increase every passing day. As a matter of fact, these programs serve the popular culture at the same time and pave the way for social corruption. The most remarkable of these programs is the contest named "Yetenek Sizsiniz Türkiye (Turkey's Got Talent)." The original of this competition program, which has been breaking rating records since 2009 in Turkey, has been published in many countries with the name “Got Talent”. In the competition named "Yetenek Sizsiniz Türkiye", attracting the admiration and interest of audiences of all ages and from all walks of life, it is seen that the culture is commodified and capitalist elements are presented. Jurors have also been drawing attention in the program, in which the concepts of hedonism and empathy are at the highest level, so an almost dominant culture is imposed on the society. In this study, the competition program named Yetenek Sizsiniz Türkiye will be examined in depth in the presence of concepts of popular culture and the culture industry and the importance of competition in terms of social values ​​will be filtered from a critical perspective.

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