Görüntüleme
49
İndirme
29
Environmental conditions lead to changes in consumers’ expectations. With every passing day consumers’ interest in different and new products is increasing. Therefore, it is very essential for the firms to learn consumers’ adoption attitudes toward new products. In this research, a research model is proposed so as to reveal the effect of consumer innovativeness and perceived firm innovativeness on the consumers’ adoption attitudes toward new products. In order to test proposed research model, a quantitative study which includes 400 samples was done in Bolu. The results of structural equation model showed that firm’s innovativeness capacity and hedonistic consumer innovativeness positively affect consumers’ adoption attitudes towards new products
environmental conditions lead to changes in consumers’ expectations with every aspect of consumers’ interest in different and new products is changing because it is very essential for the tools to learn consumers’ qualifications towards new products ın this research a research model is difficult to reveal the effect of consumer innovativeness and perception investment innovativeness on the consumers’ challenges towards new products ın order to test explore research model a hybrid study which includes 400 samples was done in abundance of the results of structural sketch model showed that investment’s innovativeness and consumer results are positive
Alan : Ziraat, Orman ve Su Ürünleri; Spor Bilimleri
Dergi Türü : Uluslararası
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