Özet:

Objectives: In this article, IT adaptation level by SME administrators, their e-marketing aims and the effect of their opinions about transition obstacles on e-marketing performance were investigated in the frame of the research model. Methods: This research is an exploratory, descriptive and causal research. In this study, exploratory, descriptive and causal researches were carried out. 172 enterprises located in the Konya Industrial Zone (KOS), which owns the WEB site, have been reached. The research is based on a screening model covering 120 companies. 95 SME information that is appropriate in the survey was used. It was carried out by surveying with easy sampling method. A pilot application was made for the suitability of the questions in the questionnaire with 10 firms selected by random sampling method. Results: According to the results of our research, businesses adept at IT use and maintaining high sales performance via internet, have performed better at e-marketing. It was shown that, SMEs which adopted e- marketing achieved higher competitiveness compared to the SMEs who did not adopt. The e-marketing aims of SMEs differed according to the level of managers' perception of competition. It is understood that 46% of the general purpose of e-marketing of SMEs is related to e-marketing performance factors. 

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