Abstract:

Understanding the information seeking behavior of tourists is very important in order to create more efficient marketing strategies and offer appropriate campaigns for them. Giving the most appropriate message to the tourists through the right channel by the destination marketer can make it easier to manage the tourist buying behavior of the holiday. The main purpose of the study is to determine the effect of information sources during tourists’ holiday purchase decision process on the push and pull travel motivations. In this context, quantitative research method has been preferred and questionnaire has been used as data collection technique. The sample of survey is composed by 384 foreign tourists coming to Alanya. According to obtained findings, it has been understood that the obtained information from sources such as travel agencies, brochures and guides and vacation evaluation sites affect the tourists’ travel motivations for the preference of destinations where the sea-sand-sun trio is presented.

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