Supply chain collaboration plays an important role in a company's ability to respond to changing conditions. Having a good supply chain collaboration among independent companies placing in supply chain will provide some benefits for both companies and the end consumer. To establish the supply chain collaboration, companies have to understand the Efficient Consumer Response Strategy. Applying the ECR strategy in a supply chain will develop a robust supply chain collaboration and this will lead to end consumer satisfaction and increasing company profits. In this study,the concepts of supply chain collaboration and its one of the most important strategy -ECR-is examined in a conceptual manner.
Alan : İlahiyat
Dergi Türü : Uluslararası
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