Özet:

The purpose of this study is to examine the competitiveness levels of eight Mediterranean destinations (Turkey, Greece, Italy, France, Spain, Morocco, Tunusia and Egypt) using the Travel & Tourism Competitiveness Index published by World Economic Forum. The results indicate that European destinations in the Mediterranean coast are more competitive than North African destinations and Turkey. Also, a multi-dimensional scaling (MDS) analysis is utilized to generate a positioning map based on the 14 attributes (competition areas) in order to identify the strengths and weaknesses of each destination. The findings showed two groups of destinations that have similar competitiveness profiles and one destination with unique competitiveness profile.

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