Abstract:

The increased interest in jeep tourism in the world has led to the investment in jeep ports to be in the forefront. Therefore, the number of port port enterprises in the world and in Turkey and the quality of the services they offer, the competition between the enterprises has increased every day. In today’s circumstances, the capacity of the port enterprises to maintain their assets and ensure competitive superiority depends on the business’s successful implementation of competitive strategies. Therefore, the aim of the work is to determine the competitive strategies implemented by the port enterprises operating in Turkey. According to the results of the survey conducted by 42 port operations, the companies have established a differentiation strategy. It has also been found that there are significant statistical differences between the specific characteristics of the companies and the differentiation strategies they implement.  Keywords: Yat port operations, competition, competition strategies,