Özet:

Technological developments have resulted in a rapid increase in online purchases and shopping habits of changing consumers. Thanks to the many advantageous features of shopping on the Internet, consumers have turned to shopping on the Internet. This means that consumers are hesitating to compare their private shopping sites because of the same type of products being marketed by special shopping sites and similar policy adoption in terms of prices. In this study, it was aimed that the private shopping sites operating in Turkey should be evaluated with multi-criteria decision making methods and the special shopping site giving the best result in order to be recommended to consumers. For this, the criterial weights to be used in the evaluation of the private shop-ping sites are determined by the SWARA method. The evaluation process of each alternative private shopping site is done by WASPAS method, and the ranking of alternatives is put forward. According to the ranking, the best private shopping site has been suggested to consumers.

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