Özet:

Today, following the technological advances, so many sectors have been experiencing changes and developments. In the light of these changes and developments corporations, especially in banking sector, to avoid lagging behind among their competitors, have been forced to improve the service areas which have been offered to their clients. In Turkey, as well as in many other countries, banks use the different communication channels to sustain the competitive positions in the sector and to provide service to their clients. Technological advances, increasing operation costs and understanding of higher customer satisfaction have propelled the banks to try to find the new service channels. As a result of this, with the term “internet banking”, the banks have been impelled to service their clients who use internet infrastructure and have computer, mobile phone etc. available to use this infrastructure which is independent from time and place. The aim of our study is to determine the behavior and its factors of the academic staff using internet banking and working at Atatürk University. In this context, we have tried to answer these questions “What could be the motivation of akademic people, who work in Atatürk University, to use internet banking?” and “Which factors would cause this?”. In the analysis, binary logistic regression analysis was used. At the end of the study, among academics who work in Atatürk University, as effective variables in internet banking use, gender, age, basic science major and car ownership have been identified.

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