Abstract:

The main aim of this research carried out based on the assumption that corporate reputation management may be an effective factor in providing organizational commitment, is to determine the effect academic staff‟s perceptions of corporate reputation management on organizational commitments. In addition to this main goal, there are subgoals in order to determine the participants‟ perceptions of corporate reputation management and their organizational commitment levels. Within the scope of the research, all of the academic staff working at the State University were included. As a result of the research, it has been suggested that there is a positive and significant relationship between the participants‟ perceptions of corporate reputation management and each dimension forming the organizational commitment. In addition, it has also been suggested that the levels of the participants‟ perceptions of corporate reputation management and organizational commitments are high

Keywords: