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97
İndirme
38
Aynı zamanda butik mağazacılık iç mekanlarında kullanılan donatı elemanları, malzeme, renk, doku, form, aydınlatma vb. sergileme elemanları başlığı altındaki öğelerin birbirleri ile uyumu, kurum kimliği açısından yeni bir iç mimari anlayış getirebilir.Çalışma, kurum ile iç mekan tasarımcısının iletişim halinde kalarak kuruma veya kişiye özel sergileme ünitelerinin tasarlanması, satın alma ve mağazada daha verimli zaman geçirme kriterlerinin değerlendirilmesi açısından kaynak olma niteliği taşımaktadır. Yerinde incelemeleri takiben belirlenen kapsam dahilinde elde edilen bulgular analiz tablosu oluşturularak veri haline getirilmiştir. Birbirleriyle ortak paydaşları olan bu iki mağazanın seçilme amacı, ikisinin de aynı ürün gamını satan özel koleksiyon deri mağazası ve aynı kuruma bağlı farklı iki ülkede açılan mağaza olmasıdır. Sergileme elemanları mağaza iç mekan tasarımı oluşturulurken kullanılan temel unsurlardan biridir. Günümüzde her konuda olduğu gibi perakende giyim mağazacılığında kurumlar arası oluşan rekabet, özgün tasarımın önemini giderek arttırmaktadır. Bu bağlamda araştırmanın amacı; iç mekan tasarım kriterlerinin belirlenmesi üzerinden sergileme elemanlarının mağazacılıktaki önemini vurgulamak, incelemek ve ileriye dönük bu konu ile ilgili fayda sağlayabilecek tasarım unsurlarını ortaya koymaktır. Mağaza iç mekanında kullanılan sergileme elemanları; donatı tipi, malzeme, renk, doku, form vb. öğelerin desteklediği mekan içinde sınır oluşturma ve alanı tanımlama yargısı olarak bu araştırmanın hipotezini oluşturmaktadır. Araştırma için önce literatür taraması yapılmış, daha sonra örneklem seçilen özel bir kurumun iki farklı marka adı ile mağazaları ele alınarak sergileme elemanlarına dair unsurlar analiz edilmiş, yerinde inceleme yapılmıştır.
Exhibit elements are one of the basic elements used in creating the interior design store. Today, as in every subject, the competition between in retail clothing institutions is increasing the importance of original design. In this context, the goal of this research is to underline the importance of exhibition elements in merchandising through the determination of interior design criteria, and to present the design elements that can benefit from this subject in the future. Display elements used in the interior of the store; reinforcement type, material, color, texture, form, etc., constitute the hypothesis of this research as a judgment of defining boundaries and defining the space supported by the elements. For the research, first literature review was done, then the samples of a private institution with two different brand names were handled and the elements of the exhibition elements were analyzed and on-site examination was conducted. The purpose of selecting these two stores, which have common stakeholders, is that they are private collection leather shops selling the same product range and opened in two different countries belonging to the same institution. Following the on-site examinations, the findings obtained within the scope determined were formulated as an analysis table. The study is a source for the design of exhibition units specific to the institution or personal by staying in contact with the interior designer and the institution, and also for the evaluation of purchasing and spending time in the store more efficiently. At the same time, the harmony of the elements under the title of reinforcement elements, material, color, texture, form, lighting, etc. used in boutique retailing interiors can bring a new interior architecture understanding in terms of corporate identity.
Exhibit elements are one of the basic elements used in creating the interior design store. Today, as in every subject, the competition between in retail clothing institutions is increasing the importance of original design. In this context, the goal of this research is to underline the importance of exhibition elements in merchandising through the determination of interior design criteria, and to present the design elements that can benefit from this subject in the future. Display elements used in the interior of the store; reinforcement type, material, color, texture, form etc., constitute the hypothesis of this research as a judgment of defining boundaries and defining the space supported by the elements. For the research, firstly literature review was done, then the samples of a private institution with two different brand names were handled and the elements of the exhibition elements were analyzed and on-site examination was conducted. The purpose of selecting these two stores, which have common stakeholders, is that they are private collection leather shops selling the same product range and opened in two different countries belong to the same institution. Following the on-site examinations, the findings obtained within the scope determined were formulated as an analysis table. The study is a source for the design of exhibition units specific to the institution or personal by staying in contact with the interior designer and the institution, and also for the evaluation of purchasing and spending time in the store more efficiently. At the same time, the harmony of the elements under the title of reinforcement elements, material, color, texture, form, lighting, etc. used in boutique retailing interiors can bring a new interior architecture understanding in terms of corporate identity.
Alan : Mimarlık, Planlama ve Tasarım
Dergi Türü : Uluslararası
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