Abstract:

As well known, the Turkish apparel and textile sector is one of the leading sectors in Turkish economy. 10 % of gross national product (GNP), 20 % of employment of production industry, 4 % of total employment, 33 % of exportation and 20 % of total investments are being accomplished by the sector of textile and apparel, suggesting that failure or successof the sector might have highly serious effects on our economy. In today’s world where the global rivalry is rapidly escalating, continuation of the sector’s progressive success depends on the performance to be demonstrated by it in regards to creating brands as well as quality, costs and the rate of production and delivery. After a development and growth process of 15 years, beginning in second half of 1990s the sector started maturating and shifted from bulk production to fasion-brand creating process. In this study it was aimed to suggest how university youth views the Turkish apparel and textile sector and to make recommendations to companies as what they could do related to this issue.

Keywords: