Özet:

The total export of Turkey has increased in recent years. The share of clothing industry in the total export of Turkey has also increased gradually. Therefore, the clothing industry has attracted a lot of attention of marketers in both academic and professional business life. Since the clothing industry is considered as a promising industry, many approaches and strategies have been proposed to increase competitive power of the industry in international arena The increase of trade in a boundaries world and China threat has highlighted the importance of clothing industry in the world and in Turkey. Therefore, market entry strategies have become an important issue for Turkish clothing exporters. The market entry strategies are as important as discovering the needs of the market and also applying marketing strategies. Market entry strategy of a company could lead the future attempts in a market. The aim of this study is to examine the foreign market entry strategies of Turkish clothing industry and to discuss the consequences of these strategies for the future of industry. The problems faced in entering new markets and deciding on market entry strategies by the exporters is also discussed in this paper. The focus group studies have been applied in the industry to discuss the issues concerned in the paper.

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