Abstract:

In today’s competitive environment, manufacturing companies must pay the necessary importance to product quality with product innovation applications to improve their product performance in the market. Needs new product development activities, if necessary innovations in existing products and improvements in product quality are vital to the competition in the market. In this study, the role of product quality in the mediation of the impact of product innovation applications on market performance was studied. For this purpose, data collected by survey from 129 manufacturing companies operating in Gaziantep were analyzed. As a result of the analysis of the structural equality model, it has been found that product innovation applications have a significant impact on product market performance and product quality in a positive direction. The quality of the product has also been found to have a significant impact on the product market performance in a positive direction. It has also been found that product innovation practices have a partial role of mediation in product quality in the impact on product market performance.

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