Abstract:

The root cause of food supply chain risks lies in the risk-taking behaviors of food supply chain enterprises. Therefore, it is of great significance for controlling the food supply chain risks to deeply analyze the selection mechanism of food supply chain enterprises’ risk-taking behaviors. With the cost-effectiveness concept being the leading ideas, the food prices, the food supply chain enterprises scale, the productivity change coefficient, the food safety investment and the government’s food safety confiscation being the major variables, this paper built a selection model for the food supply chain enterprises’ risk behaviors. By analyzing this model, we conclude that factors influencing the selection of food supply chain enterprises’ risk behaviorsinclude the productivity change coefficient and the food safety investment, in which, the productivity change coefficient is the key to induce the risk behaviors of food supply chain enterprises, while the more the government’s food safety confiscation is, the less motivation the food supply chain enterprises have to increase food production by risk-taking behaviors. Therefore, the final goal of building a risk prevention and control system for food supply chain safety is to optimize the planting and production management of food supply chain enterprises to the furthest at the micro level. Key Words: Food Supply Chain Enterprises, Risk Behaviors, Regulate Production, Behavior Selection, Model.

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