Abstract:

The study aims to investigate the factors that influence users’ acceptance of IoT technologies, and to develop a proposed model of the adoption of IoT technology in SMB in KSA. an questionnaire survey method used to collect the data and used quantitative statistics and analysis of the questionnaire data conducted. The results confirm the robustness of the proposed model, explaining technology acceptance behavior for users in the context of IoT technologies. an extended TAM model to which national cultures dimensions (Individualism/Collectivism, Power Distance (PD), Avoidance of Uncertainty (UA), Masculinity-Femininity (MA)) are added, the study finding that a consumer’s perceptions of usefulness, perceived ease of use, and National culture are predictive of user’s intention to use IoT technology. Also, found the national culture impact on the perceived usefulness and perceived ease of use. This finding consistency with researcher viewpoint, which the national culture have a very important role and determine the user behavior toward to use a new technology. Keywords: Adoption, TAM, National Cultures, IoT, SME.

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