Özet:

What are the motivation factors affecting entrepreneurial intention in the framework of the pushing approach, women aimed at becoming entrepreneurs have been studied in a qualitative study in Eskişehir in 2010. In this study, using the motivation factors that appear in the specified study, the importance of the motivation factors that make up the intention of entrepreneurship for women in Eskişehir has been determined by the Analytical Hierarchy Process, a decision-making technique. Thus, women entrepreneurs have been achieved in an objective way in the framework of an encouraging approach to ranking the importance of motivating factors. The results of the analysis have found that the effects of the factors that draw are stronger than the factors that push. Among the attracting factors, the strongest motivation factor is “self-realizing”, while the strongest motivation factor is “the lack of work certainty”.

Özet:

Motivation factors affecting entrepreneurship intention in the context of push-pull approach was examined in an earlier study in 2010 in a qualitative study conducted in Eskişehir with women who intended to be entrepreneurs. In this research, motivation factors emerged in the mentioned study above are used in order to determine the significance levels of motivation factors that creates the entrepreneurship intention of female entrepreneurs in Eskişehir by Analytical Hierarchical Process, a decision making technique. Thus, the significance levels of female entrepreneurs’ motivation factors are obtained in the context of push-pull approach, objectively. As a result of the analysis, it was determined that the effect of the pulling factors was stronger than the pushing factors. While the strongest motivation factor among the pull factor was “Self-Realization”, on the other hand, the strongest motivation factor among the push factors was “Lack of Job Security”

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