Özet:

With the advancement of artificial intelligence technology, the diversity of new-generation products and services included in individuals’ life is increasing day by day. This diversity also expands the areas where individuals come into contact with artificial intelligence technology. Therefore, understanding emotions toward artificial intelligence technology stands out among the topics worth researching. This study aims to explore the emotions that emerge in the interactions of individuals with artificial intelligence technology and artificial intelligence- based products and services. In doing this, a qualitative research method was adopted in this study, and an in-depth interview technique was applied with 10 participants. According to the findings, the basic emotion typologies are as follows: happiness, pleased, astonished, curiosity, excitement, hope, comfort, disappointment, anger, nervousness, fear, frightened, unaroused, discomfort, anxiety, hopelessness and unpleased. Furthermore, the findings show that participants can experience more than one emotion simultaneously (such as pleased- fear or comfort-fear) for artificial intelligence technology. It is thought that the study’s results will contribute to the understanding of individuals’ emotions towards artificial intelligence technology and artificial intelligence- based products and services.

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