Abstract:

Digitization tests organizations with an unusual new competitive environment. In order to survive in this environment, organizations; they try to get creative thinking and innovative opportunities. The way to do this is through the adoption of innovative attitudes and behaviors by organizational leaders and employees at all levels. Leadership factors provide cultural, environmental and individual perspectives to both employees and organizations. Studies on leadership contribute to the understanding of an effective way to significantly improve organizational performance. In this study, first of all, leadership and leadership approaches are discussed conceptually. In this direction, an evaluation was made on the leadership characteristics of Steve Jobs, the co-founder of Apple, one of the most valuable companies in the world, and Tim Cook, the current CEO; on the basis of studies in the literature, Steve Jobs has more entrepreneurial and transformational leadership characteristics; It has been understood that Tim Cook is more prone to interactionist and visionary leadership characteristics.

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