Aim of this study is to explain the influence of corporate social responsibility on purchase intention. Economic, legal, ethical and philanthropic responsibilities were considered in the descriptive research designed by this aim. A questionnaire which measures purchase intention adding to these factors was asked to be answered by the consumers and data were gathered from these forms. In the findings it was pointed out that the corporate social responsibility activities are perceived by the consumers and they were affecting the intention of purchase positively. However it mustn’t be forgotten that corporate social responsibility doesn’t always end by purchasing behavior and also there are so many other factors influencing purchase intention.
aim of this study is to explain the influence of mental social responsibility on purchase profession economic legal and philanthropic suppositories were considered in the descriptive research was designed by this aim assign which measures purchase favored to these factors was asked to be responded by the consumers and data were submitted from these forms of ın the difficulties was pointed ut that the intellectual social responsibility activities are perceived by the consumers and they were affecting the future of purchase positively pushed to mustn’t showing that intellectual social responsibility is always possible by purchasing in many others
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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