Özet:

Today, it is believed that consumers obtain a number of emotional benefits, such as success, entertainment, enjoyment, from the shopping they do according to the economic situation, diversity, functional characteristics. In this context, the research conducted in the framework of the reasonable benefit product is easily accessible, quickly accessible, its price accuracy, the latest trend has been captured, the guarantee scope is satisfying, the quality of the product diversity, the ease of payment and the quality of customer services are the hedonical results that individuals produce in their consumption processes. In this context, 306 women and men in the province of Isparta face-to-face survey app was carried out. The study has found differences between the criteria for assessment of individual consumption rates and the demographic variables, but it is estimated that it could a hedonical satisfaction as a result of rational consumption processes in general.