Özet:

This study examines the impact of environmental attitudes, social effects and environmental concerns on the intention to buy green products. In recent years, environmental issues have raised great interest among countries, researchers and academics. In addition, climate change, global warming, health concerns and environmental issues are expressed as factors that lead consumers to green behavior in their purchasing behavior. With the increased consciousness of consumers about the environment, they appear to be focused on purchasing environmentally friendly goods and services and supporting companies implementing environmental applications. In the framework of the Planned Behavior Theory, the research is structured on the basis of the intention to purchase green products and the studies aimed at their determiners. The research was conducted in the form of an empirical study with the help of the scan method to test the hypotheses. In the study of literature, this research is structured on the basis of studies on environmental attitudes, environmental social impact, and the environmental concern variables are the determinant of the intention to buy green products. The data was collected from consumers over the age of 18 through the face-to-face survey method. The empirical results show that environmental attitudes, social influences and environmental concerns have an impact on the intention to buy green products.

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