2017 - Cvetanovich I.,Radovich V. - https://doi.org/10.18454/RULB.12.27
Özet:If one should engage in a conversation about what there is to know concerning the ever-changing world that goes along the path paved with uncertainties and globalization, it is very complex task to find a common ground. Especially, dealing with sciences like Linguistics and Stylistics it is very difficult to find the exact arguments to prove the established thesis. The aim of this paper is to try to prove our thesis that language and its style are highly affected or better, infected, by global mass media communication. There are many well respected authors who have been writing about this problem. However, this is an open field of uncertainties. Dealing, in our research, with the basic problem of how global mass media influence language and its style and the nature of verbal communication of fragmented man of postmodern time, we, at the same time, try to open the platform for future, more extended, research in this field.
Anahtar Kelime:language, style, globalization, media, public communication