Özet:

Despite its short 20-year background, internet journalism has experienced significant transformations due to the effect of developments seen in interactive media technologies. Internet newspapers, appeared as a reflection of traditional media culture and habits, re-shape their format in online media. Internet journalism, which is seen to be shaped by commercial concerns, allows for implementations and operations which disregard journalism factors such as content, format, ethics, accuracy, news value, etc. As seen in Turkey, one of the most important problems of internet journalism, which is so slow in creating its own ethical codes and routines, is "junk websiteS" and "junk news". The websites, manipulating search engines, internet users, and advertisers for receiving bigger shares from advertisement revenues, present users mostly contents far from news value, comprised by word indexes qualified as "key" and thus, they receive illegal revenues. Such internet news sites sometimes attract users to their websites by undisclosed exam results and sometimes misdirect both serving search engines and internet users by "trap headlines".

Anahtar Kelimeler: