Özet:

The Internet has now become a significant channel enabling access to new costumers as well as offering higher values to previous costumers It has become so important that nowadays almost half the Internet users carry out their shopping over the Internet Customers have various views concerning this channel which for the suppliers of goods and services is a significant communication source and a channel of distribution If the numerous uses of the Internet could be grouped under some major categories it would then become likely to offer far more benefits for consumers as well as those who market goods and services over the Internet In this study sample data n=165 on e shopping has been collected from the universities located in Çukurova region and the data has been analyzed Based on the findings from the factor analysis the views of consumers who prefer e shopping has been identified and it has been categorized under five main headings: Shopping Comfort Functionality and Reliability of Web Site E Store Atmosphere Reaching via Advertisement Customer Orientation of Web Site Keywords: Internet Marketing E shopping Consumer Behaviors Factor Analysis Cukurova Region

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