Özet:

Renovation began in the 1980s in terms of technological developments in Turkey and consequently has a direct impact on particular show written and visual media. Changes in the media sector and the innovation process is an important share in the experience of social transformation. As diversification of these changes are taking place in the media, on the other hand the product is marketed to the people through the media. New entrants of each product or service through the media image support and encourage individual consumption values on the market. The concept of lifestyle represents the product that people consume, and the difference from the usage of this product, individuality and exclusivit. In particular, various media products, support the people's needs and encouraging non-consumption. In this context, the newspaper adds the subject of research in the magazine, columnist believed that encourage consumption were investigated. The method used in this research is quantitativequalitative content analysis. The analysis, mainly qualitative analysis techniques have been used. In this study, a sample covering the period between 1 January to 10 January 2013, the morning and in the annexes to the magazine of the newspaper Milliyet, columnist encouraged the consumption is selected. The reason for determining the sample of newspaper supplements mentioned, these two newspapers are not representation of the dominant media group in Turkey. For the determination of the magazine adds date, oriented sample technique is used. The newspapers in subject between 01 January 10 January, covering 10-day period, a total of 20 magazine selected as a sample, and thus additional text 105 corners that encourage consumption are analyzed. The 26 columns of text on the consumption culture are discussed. According to quantitative data research outcomes and qualitative assessments, it is found out that media products encourages consumption consciously

Anahtar Kelimeler: