Özet:

Entrepreneurs, despite the risks they take, are in a phenomenon that needs to be addressed from an academic perspective within the scope of the values they create. Each entrepreneurial candidate passes through a variety of stages to establish their business for different reasons and strives in the context of sustainability. It is assumed that entrepreneurs' inclination to financial instruments affects their proximity to the goals they want to in their. The perception of financial awareness covers the phenomenon that affects individuals from access to financial instruments to their uses and diversity in the perception of investment in today’s competitive environment. The tendency to constantly developing and changing financial systems and tools makes it compulsory for entrepreneurs to have equipment. In this context, the study was asked to determine the levels of financial awareness of entrepreneurs. It also examined the relationships between the socio-demographic characteristics of participants and the levels of financial awareness. In the study, the data was obtained from business owners registered in the Service Chamber of Commerce and Industry. The findings show that are managed by entrepreneurs themselves rather than by professional managers and the partnership structures are quite low. In addition, entrepreneurship has emerged as an element of the desire to gain economic power from the elements of motivation. There have been statistically significant differences between entrepreneurs' level of financial awareness and age, education and father's profession variables.

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