With this work, the consumers' dining experiences within the scope of marketing disciplineare discussed. Defining the components of customized dining experience constitutes the main problem area of the study. For this purpose, 403 consumer questionnaires were used which were reached by sampling method. As a result of the analyzes made, the components of the customized dining experience area esthetic dimension (plate, food, space and ambiance esthetics), emotional satisfaction dimension, spiritual dimension, intellectual dimension, internal resource dimension, activity dimension and economic dimension.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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